Gucci launch the new collection of the iconic shoulder bag Lady Web choosing art and music as a source of inspiration. The storyline follows the young artist Lykke Li and her creative journey while she’s composing a new song.
I created the digital campaign designing the e-cards and the newsletters for the launch of the short film and the product line.

Client: Gucci
Sector: Luxury, Fashion
Services: Digital design ⋅ Graphic design